The thought that generated this analysis came during the very first phases of our work. We had to choose a parameter to rank the movies and create a list of films relevant for the audience and, at the same time, adherent to the topic.
We considered several criteria as reference for measuring what happens if someone approaches a movie on the web or through more traditional channels (like cinema and tv). The box office data or the views of Youtube trailers, available movies lists in specialized platform (such as Imdb) were some of our possibilities.
In this analysis we compared two datasets: the box office and the views on Youtube, one as index for the traditional ways of enjoying movies, the other as reference for what potentially happens on the web.